When we come to online, security comes first — either for you as a webmaster or visitors. For that SSL is the new security standard for protecting information by using advanced encryption.
In this article, we’ll learn what SSL is, what are it’s benefits and how to get an SSL certificate.
What is an SSL Certificate and How Does It Work?
Before we start the question “why do I need an SSL certificate” we should cover what it is. SSL stands for Secure Socket Layer — a protocol that is used to establish a secure connection.
It sets up a channel for data communication that applies encryption. Encryption is a practice for making information only readable to authorized users.
A website with an SSL certificate enabled will have always a URL that starts with https:// which is secure instead of http:// which is not secure. Depending on your browser, you’ll see a padlock icon at the left of web address in the address bar.
Having this padlock icon indicates that all processes on your website, from visitor input to server replies, will use a safe connection. That means it can prevent confidential data theft and misuse.
Breaching a connection secured with SSL is almost impossible because it applies both symmetric and asymmetric encryption. When applying asymmetric encryption, a public key is used to encrypt a message while a private key is used for decrypting it. On the other hand, asymmetric encryption uses only public keys for both procedures.
SSL certificates use those two cryptographic keys to validate data like the domain and server name, location, etc.
How does it work?
First off, a server will send a copy of its asymmetric public key. Once received, the
browser will generate a symmetric session key and encrypt it with the public key. After that, the server will decrypt the message using its private key. Having the same symmetric session key, the data transfer can take place.
Why is this secure?
As its name suggests, a session key is only valid for one session. That being said, for
another request, a new session key will be created.
Does My Website Really Need an SSL Certificate?
If your website is for private use, you may take the importance of an SSL certificate lightly. While, for a website expecting many visitors, it is critical.
Protecting visitor data is a must — especially when dealing with citizens of the European Union. Since GDPR took effect on May 25th, 2018, those who fail to protect customer data security will be penalized for up to €20 million.
If you run an online store and collect payment from your customers, you must safeguard the data transfer process. No customer will hand over their credit card information to an unsecured site. That means no transaction can take place.
This is why most ecommerce platforms like Big Commerce and Shopify are all SSL protected. All websites that collect visitor information must have SSL certificates enabled.
To sum up, if you run a website it’s a good practice to have an active SSL certificate as it is not expensive, but it will put your visitors at ease and make you look more trustworthy and professional.
Why Do I Need an SSL Certificate?
Regardless of the website you run, an SSL certificate is highly important. So, why do I need an SSL certificate? Let’s take a look at these benefits:
If you have a website with SSL enabled, it provides a safer connection. All information during data transfer is encrypted. This prevents any malicious attacks that may take advantage of sensitive information.
Great for Branding
How to build good branding? Through trust and credibility.
When considering “why do I need an SSL certificate” you should know that it provides you a connection that Looks out for your customer’s security. If you can guarantee risk-free transactions, from top to bottom, more customers will be comfortable to do business with you.
Keep in mind that a data breach would be a severe hit to your business reputation. Improved SEO Ranking As you know, Google declared that HTTPS is one of the ranking factors. That being said, enabling an SSL certificate on your website can impact your position on the Search Engine Result Pages (SERP). A study showed that websites with SSL take up 50% of the first page results.
More Traffic and Sales
So, With one, you can generate more sales as customers will trust your website. In fact, 17% of all cart abandonment is due to a lack of a security guarantee. If you can keep the purchase process safe until checking out, it can lead to higher sales.
Apart from that, with SSL protection, you can properly maintain customer data. Securing private data during account creation is essential. This can regain as much as 34% of skeptical customers to continue with a transaction.
How to get one for your site?
An SSL certificate should be issued by a Certified Authority (CA) — a trusted organization that manages public keys for data encryption. They ensure, either a company or a user gets a unique certificate for authentication.
There are noted Certified Authorities such as Comodo, Symantec, and Global Sign. Some hosting providers also provide SSL certificates. The cost of an SSL certificate may vary depending on the vendor.
At Hostinger, you can get an SSL certificate for a lifetime at an affordable price. It uses 256-bit encryption to guarantee the strongest protection and is compatible with 99.9% of browsers. What’s more, Business Shared Hosting includes a free SSL certificate. No need to pay extra cost.
I covered your question: “Why do I need an SSL certificate for my website?”. It allows you to create an encrypted connection to protect your site and its visitors.
Enabling SSL is highly recommended for all sites. As long as you collect personal information from your visitors or collect payments, it’s an absolute must.
You need an SSL certificate because of these four reasons:
- It gives your site better security.
- It is great for branding and building trust.
- It improves your SEO ranking.
- It can help boost traffic and sales.
- There’s no reason not to secure your website!